British Trade Secretary to launch UK-India campaign during her G20 visit – Times of India

LONDON: British Trade Secretary Kemi Badenoch will launch the ‘Alive with Opportunity’ campaign, which is designed to build on the UK and India’s strong bilateral relationship and boost trade and investment, during her ongoing visit to Jaipur.
According to a statement released by the UK government, the Trade Secretary, who is in India to attend G20 trade ministers, will launch the campaign during her three-day visit to India. This campaign aims to stimulate interest and demand for British goods and services and attract new Indian inward investment.
After attending the G20 Trade Ministers Meeting in Jaipur, she will fly to New Delhi for a parallel business-focused Business 20 summit, in addition to meetings with Union Commerce Minister Piyush Goyal and the Tata Group Chairman, Natarajan Chandrasekaran.
Before departing for India, Badenoch said, “I’m delighted to be returning to India to support their G20 Presidency, further our trade talks and meet key business leaders. The UK and India have a thriving relationship and we both share an ambition to deepen our cultural and trading ties.”
“India is the UK’s second biggest source of investment projects and I’m confident this new campaign will help boost interest in and demand for UK goods and services even further,” she added.
Further, as per the statement, the UK government will launch ‘Alive with Opportunity’, a 1.5 million pound marketing campaign designed to build on the UK and India’s strong and enduring relationship, boost trade and investment, and promote the powerful cultural links between the two countries.
“New Department for Business and Trade (DBT) data shows India is the UK’s 2nd largest source of investment projects, with 118 new projects in the last financial year creating 8,384 new jobs,” the statement read.
“More than 900 Indian businesses operate in the UK, and more than 600 UK businesses are finding success in India supporting more than half a million jobs across both countries,” it added.
The ‘Alive with Opportunity’ campaign will celebrate business, trade, cultural and sporting links between the UK and India, taking advantage of major moments such as India’s hosting of the Cricket World Cup and the England-India test series starting in January.
Advertisements promoting the UK will feature across billboards, in airports and across social media channels backed by a series of targeted trade missions, promotional events and marketing activations in both countries.
The campaign aims to bring to life the concept of the ‘living bridge’, a phrase popularized by Prime Minister Modi to describe the relationship between the two countries based on a continuous exchange of people, ideas and culture.
Meanwhile, British High Commissioner to India Alex Ellis, in a statement released by the UK High Commission, said, “The UK-India bilateral trading relationship is already worth Rs. 3.5 lakh crores; there is high ambition on both sides to increase this significantly. From the comprehensive trade deal we are negotiating to the vibrant living bridge that spans education, culture, sports and much more besides. We are bringing our people even closer together to create prosperity and jobs for both countries; this is a partnership that is alive with opportunity.”
At the G20 meet, Secretary Badenoch will pitch for greater deployment of digital trade, which will cut red tape and make it easier for UK businesses of all sizes to buy and sell internationally.
During her visit to New Delhi, she will meet the leaders of some of India’s major businesses, across a range of sectors, including BP, HSBC, Vodafone, Rolls Royce and Confederation of Indian Industry on Friday. She will also hold a meeting with Tata Group Chairman Natarajan Chandrasekaran, following their announcement last month of a new 4-billion pound gigafactory in the UK.
Her visit coincides with Round 12 of talks for an ambitious and comprehensive trade deal with India. She will meet with her counterpart, Commerce Minister Piyush Goyal, to take stock of bilateral negotiations and reach a consensus on carrying forward a deal to boost bilateral trade, which was estimated to be worth 36 billion pounds last year.

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